Portavoce | Services | Planning Session

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Two Days to Total Harmonization: Crafting Campaigns That Convert

Imagine having clear, actionable marketing communications that convert. A harmonized approach where every element works together to build your brand, generate qualified leads, and achieve profitable growth targets without having to hire and manage multiple agencies.

Let’s collaborate and create an always-on marketing communication plan for growth.

The Portavoce Strategic Planning Session – Your Roadmap to Victory

Our two-day collaborative workshop brings together your key stakeholders to craft an integrated marketing communications plan that drives your specific business results. Only for business-to-business middle-market companies that have surpassed or are hovering around $20 million in revenue, this workshop is right-sized specifically for you.

We don't just talk strategy at you - we build it together with you.

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Outcomes From the Workshop

We make clear suggestions about what parts of the plan your in-house team might execute, and the parts of the plan where our team can help you mobilize. There is no commitment to work with us after, but we’ll be happy to provide a quote for any of the work you need help with.

Communications

Integrated B2B marketing communications built on the PESO Model© framework that utilizes all media channels–Paid, Earned, Shared, and Owned.

Strategy

"Always on" marketing strategy with seasonal and/or product-specific campaigns that engage all members of the B2B buying team and maintain momentum throughout the long B2B buying cycle

Metrics

Measurable metrics framework based on what matters most to your business.

Planning

Collaborative execution plan with clear role assignments and responsibilities.

Timeline

A 6- or 12-month implementation timeline with key milestones and budget allocation recommendations.

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How It Works

Pre-Session Preparation

We gather essential information about your business goals and customize the session agenda to your company’s specific needs. You’ll share what you know about your ideal customer, existing marketing efforts, and strategic priorities. If you’re starting from scratch, that’s ok too. We can identify the gaps and make a plan to fill them.

Workshop Elements

In the workshop, we’ll use proven methods to facilitate discussion and exercises with your team to:

· Identify key stakeholders and audience segments

· Assess current marketing efforts and content strategy

· Establish clear objectives and success metrics

· Concept marketing campaigns

· Brainstorm story lines

· Plot out activity for all the marketing channels – paid, earned, share and owned

· Discuss roles and responsibilities between internal team and Portavoce

· Build measurement and reporting processes aligned with your business goals

Post-Session Deliverables

· Strategic marketing communications roadmap.

· Detailed implementation plan with timelines and budgets.

· Measurement framework with specific metrics that matter to your business.

· Proposal for Portavoce partnership on implementation (optional).

Don't Waste Another Quarter – Mobilize Your Marketing for Growth

Portavoce’s strategic planning session is the catalyst that empowers you to:

Get started now with clear direction and purpose
Make your marketing dollars work harder without managing multiple agencies
Maintain momentum with "always on" marketing relevant throughout the B2B buying cycle
Mobilize marketing to meet profitable growth targets

Take the first step. Schedule a 60-minute call to request a quote. You’ll share. We’ll listen.