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A Path to Growth For Middle-Market B2B Companies.

B2B marketing leaders are caught in the never-ending cycle: generating ideas but lacking the people to execute them. Our team understands your challenges.

Our Approach
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Feature Story: Biosero

How integrated marketing transformed Biosero from equipment reseller to automation software innovator.

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Harmonizing Marketing Communications.

Portavoce is an integrated marketing communications firm focused solely on B2B middle market growth companies in middle-market growth stages.

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Branding Services

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Is Your Product Great, But Your Brand Invisible?

You built a company. You named it. You created products that solve real problems. Now it’s time to create a brand. Whether you're fundraising, striving for aggressive growth, or positioning for acquisition, a strong brand multiplies the value of the outcome.
 
Using the research-based Brand Promise© methodology we collaborate with your team to create an authentic, differentiated brand transforms your company into a brand that motivates action.
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Invest In Your Brand and Reap Rewards

+23%
Revenue increase when brand messaging is harmonized across all touchpoints
2-3X
Growth on marketing investments
+46%
Higher returns on marketing investments
+25%
Boost in performance marketing ROI
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The Elements of Your Brand DNA

From powerful brand assets come messages and campaigns that drive growth and create engagement internally and externally.

Brand Essence

The vision statement that captures your company’s heart and soul and brings the brand to life.

Brand Purpose

How your company intends to change the world for the better.

Brand Promise

A  tangible commitment that tells the world what to expect from the company.

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The Process to Create a Lasting Brand

It’s our belief that you create the brand. We facilitate the process.
 
 
Brand Workshop Service Diagram

 

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How it Works

Before it Begins: Discovery & Preparation

Reputation Appraisal
Assess internal culture and external perceptions
Stakeholder Interviews
Interview leaders, customers, and partners
Competitive Analysis
Top 3 competitors' brand positioning and messaging
Cultural Assessment
Evaluate company values, behaviors, and employee experience
Brand Materials Audit
Analyze current messaging, campaigns, and brand assets
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Workshop Days: Crafting Your Brand

The first step to creating your brand is an experiential workshop where we garner input from your internal teams to develop a brand framework that is differentiated and authentic.
 
The workshop is a fulfilling experience that motivates the team. With shared ownership in the brand, employees and stakeholders unite behind it. They value it, cherish it, live it, and protect it.
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What You'll Walk Away With

Centered on identifying the greatest shared beliefs in your company, we create the building blocks of the brand.

Brand Differentiators & Personality Analysis

The adjectives and characteristics that make you unique.

Messaging Framework Development

Transform your brand elements into powerful communications.

Voice & Tone Calibration

How your brand speaks consistently across all touchpoints.

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Brand Messaging Architecture

Master messaging framework with sector-specific adaptations

Mission, vision, and values statements that inspire

Brand voice, tone, and personality guidelines

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Activation Tools

Digital brand books for team alignment

Activation roadmap for paid, earned, shared and owned channels using the PESO® model framework

About us description, press release boilerplate, and elevator pitch

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Questions to Ask for Your Brand

Aren't sure if your brand is strong enough, or if you have one at all? Ask yourself these questions.

Vision

Does your team share a unified vision of who you are?

Growth Plans

Are you seeing growth stalling despite product improvements?

New Markets

Is the company entering new markets or launching new offerings?

Competition

Has competition increased in your category?

Exit Plans

Are you planning an investment, acquisition, or exit?

Premium Pricing

Can you command premium pricing based on reputation and trust?

Ready to Build a Powerful Brand That Converts?

Companies with harmonized brand messaging see 25% boosts in performance marketing ROI. Ensure every marketing dollar works harder by delivering consistent, compelling messaging across all touchpoints.

Talk to a brand strategist to start your brand journey.