
About Us
Harmonizing Marketing
Communications for B2B Brands
Portavoce is an integrated marketing communications firm focused solely on B2B middle market growth companies in middle-market growth stages. We work with brands that have $20 to 100 million in revenues, are commercializing next-generation technologies and need to mobilize marketing for profitable growth.
We partner with leaders and marketers to develop clear brand positions and unify all aspects of marketing communications. We take a campaign-style approach that ensures that all communication channels work together in harmony.
The result - brand building, lead generation, and B2B marketing with greater impact.
Full Funnel Marketing with
One Agency Partner
Portavoce’s B2B marketing pros launch brands, elevate products, and build visible industry leaders. We thrive on the thrill of seeing our partners grow, of scaling alongside them, and celebrating successes. We work with the belief that when middle-market businesses win, industries evolve, markets shift, and the world moves forward.
Carla Vallone, President
Building on insights and best practices, Carla counsels and coaches B2B companies about how to use marketing communications to accelerate company and brand growth. In 15 years of business marketing, she has designed campaign strategies for dozens of sectors and audience personas middle-market companies value.
Award-Winning Campaigns
Effective marketing communications doesn’t just come from big agencies and big budgets. Our partnership with B2B marketers have resulted in many award-winning campaigns and measurable business growth.


Portavoce created and placed educational content that broke down barriers to product adoption and reinforced Ingersoll Rand as the trusted authority in advanced manufacturing solutions. The content marketing campaign generated over 2,800 high-quality customer leads.
“Very nice use of research around customers to guide research and execution”
– PRSA Silver Anvil Judge

Best Use of Content Marketing – Finalist

Business to Business




This award-winning campaign for Biosero helped transform the company from equipment reseller to innovative software leader. It increased leads by 70% and significantly expanded digital engagement across all channels including a 98% uptick in organic website traffic. Read the Success Story >


Honorable Mention – Digital Marketing Campaign

An integrated communications campaign by Portavoce transformed Vettec's customer education by providing horse owners with education from the company’s hoof care experts. Rooted in storytelling, it increased social media engagement 700%, generated 2.5 million impressions, and drove significant sales growth.
Integrated Communications
Business to Business
