---
title: Portavoce | About | B2B marketing communications agency in Carlsbad, CA
description: Portavoce PR is a B2B communications agency in Carlsbad, CA, specializing in strategic public relations for tech, manufacturing, and enterprise sectors.
image: https://portavocepr.com/hubfs/PV_social_share.jpg
---

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- (760) 814-8194 x101
- [Email Us](mailto:carla.vallone@portavocepr.com)

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- [Approach](https://portavocepr.com/approach)

    - [Services](https://portavocepr.com/services)
    - [Branding](https://portavocepr.com/services-branding)
    - [Planning Session](https://portavocepr.com/services-planning-session)
- Success Stories

    - [Biosero](https://portavocepr.com/success-stories-biosero)
    - [Kindred](https://portavocepr.com/success-stories-kindred)
    - [SLIPNOT](https://portavocepr.com/success-stories-slipnot)
- [About Us](https://portavocepr.com/about-us)

    - [FAQ](https://portavocepr.com/portavoce-faq)
- [Blog](https://portavocepr.com/blog)

[Contact Us](https://portavocepr.com/contact-us?hsLang=en)

[![Portavoce\_Logo\_Stacked](https://portavocepr.com/hs-fs/hubfs/Portavoce_Logo_Stacked.png?width=1800&height=900&name=Portavoce_Logo_Stacked.png)![Portavoce\_Logo\_Stacked](https://portavocepr.com/hs-fs/hubfs/Portavoce_Logo_Stacked.png?width=1800&height=900&name=Portavoce_Logo_Stacked.png)](https://portavocepr.com/?hsLang=en)

- [Approach](https://portavocepr.com/approach)

    - [Services](https://portavocepr.com/services)
    - [Branding](https://portavocepr.com/services-branding)
    - [Planning Session](https://portavocepr.com/services-planning-session)
- Success Stories

    - [Biosero](https://portavocepr.com/success-stories-biosero)
    - [Kindred](https://portavocepr.com/success-stories-kindred)
    - [SLIPNOT](https://portavocepr.com/success-stories-slipnot)
- [About Us](https://portavocepr.com/about-us)

    - [FAQ](https://portavocepr.com/portavoce-faq)
- [Blog](https://portavocepr.com/blog)

[Contact Us](https://portavocepr.com/contact-us?hsLang=en)

![AdobeStock\_735202093\_sm](https://portavocepr.com/hs-fs/hubfs/Site%20Images/AdobeStock_735202093_sm.jpg?width=2000&name=AdobeStock_735202093_sm.jpg)

A Path to Growth For Middle-Market B2B Companies.

B2B marketing leaders are caught in the never-ending cycle: generating ideas but lacking the people to execute them. Our team understands your challenges.

[Our Approach](https://portavocepr.com/approach?hsLang=en)

- [View All Services](https://portavocepr.com/services)
- [Brand Development & Messaging](https://portavocepr.com/services-branding)
- [Strategic Planning Session](https://portavocepr.com/services-planning-session)
- [Digital Marketing](https://242324903.hs-sites-na2.com/services/#digital-marketing)
- [Thought Leadership](https://242324903.hs-sites-na2.com/services/#thought-leadership)
- [Public Relations](https://242324903.hs-sites-na2.com/services/#public-relations)
- [Social Media Management](https://242324903.hs-sites-na2.com/services/#social-media)
- [Content Development & Copywriting](https://242324903.hs-sites-na2.com/services/#content-development)

![Biosero-Acceleration-Lab-3\_Green-Button-Go](https://portavocepr.com/hs-fs/hubfs/CS%20Images%20Biosero/Biosero-Acceleration-Lab-3_Green-Button-Go.jpg?width=2000&name=Biosero-Acceleration-Lab-3_Green-Button-Go.jpg)

Feature Story: Biosero

How integrated marketing transformed Biosero from equipment reseller to automation software innovator.

[Read the Story](https://portavocepr.com/success-stories-biosero?hsLang=en)

More Success Stories

- [Biosero](https://portavocepr.com/success-stories-biosero)
- [Kindred](https://portavocepr.com/success-stories-kindred)
- [SLIPNOT](https://portavocepr.com/success-stories-slipnot)

![575A6238Ronan](https://portavocepr.com/hs-fs/hubfs/Site%20Images/575A6238Ronan.jpg?width=1000&name=575A6238Ronan.jpg)

Harmonizing Marketing Communications.

Portavoce is an integrated marketing communications firm focused solely on B2B middle market growth companies in middle-market growth stages.

[Learn More](https://portavocepr.com/about-us)

- [About Us](https://portavocepr.com/about-us)
- [Our Team](https://242324903.hs-sites-na2.com/about-us/#team)
- [Client History](https://242324903.hs-sites-na2.com/about-us/#client-history)
- [Awards & Accolades](https://242324903.hs-sites-na2.com/about-us/#awards)
- [FAQs](https://portavocepr.com/portavoce-faq)
- [Follow Us on LinkedIn](https://www.linkedin.com/company/portavoce-pr)

![about\_us\_header](https://portavocepr.com/hs-fs/hubfs/about_us_header.jpg?width=300&name=about_us_header.jpg)

# About Us

 • • •

## Harmonizing Marketing Communications for B2B Brands

Portavoce is an integrated marketing communications firm focused solely on B2B companies in middle-market growth stages.

We work with brands that have $20 to $100 million in revenues, are commercializing next-generation technologies and need to mobilize marketing for profitable growth. 

Partnering with leaders and marketers, we develop clear brand positions and unify all aspects of marketing communications. We take a campaign-style approach that ensures all communication channels work together in harmony. 

**The result - brand building, lead generation, and B2B marketing with greater impact.**

 • • •

## Full Funnel Marketing with One Agency Partner

Portavoce’s B2B marketing pros launch brands, elevate products, and build visible industry leaders. We thrive on the thrill of seeing our partners grow, of scaling alongside them, and celebrating successes. We work with the belief that when middle-market businesses win, industries evolve, markets shift, and the world moves forward. 

**Carla Vallone,** President

Building on insights and best practices, Carla counsels and coaches B2B companies about how to use marketing communications to accelerate company and brand growth. In 15 years of business marketing, she has designed campaign strategies for dozens of sectors and audience personas middle-market companies value.

[Follow Carla on LinkedIn](https://www.linkedin.com/in/carlavallone/)

[![PortavocePR\_-6](https://242324903.fs1.hubspotusercontent-na2.net/hub/242324903/hubfs/Site%20Images/PortavocePR_-6.jpg?width=300&name=PortavocePR_-6.jpg)](https://www.linkedin.com/in/carlavallone/)

 • • •

## Client History

For decades, Portavoce has been embedded in the growth journeys of some of the most iconic B2B and industrial brands, robotic makers, biotech firms, logistics innovators, and emerging AI startups. 

![OIA\_Logomark\_color\_(R)@3x](https://242324903.fs1.hubspotusercontent-na2.net/hub/242324903/hubfs/Site%20Images/OIA_Logomark_color_(R)@3x.png?width=300&name=OIA_Logomark_color_(R)@3x.png)

![Trane logo](https://242324903.fs1.hubspotusercontent-na2.net/hub/242324903/hubfs/Trane%20logo.png?width=300&name=Trane%20logo.png)

![ingersollrand\_corpsig\_standard\_red copy hi res](https://242324903.fs1.hubspotusercontent-na2.net/hub/242324903/hubfs/ingersollrand_corpsig_standard_red%20copy%20hi%20res.jpg?width=300&name=ingersollrand_corpsig_standard_red%20copy%20hi%20res.jpg)

![Biosero](https://242324903.fs1.hubspotusercontent-na2.net/hub/242324903/hubfs/Biosero.jpg?width=300&name=Biosero.jpg)

![Fox Robotics](https://242324903.fs1.hubspotusercontent-na2.net/hub/242324903/hubfs/Fox%20Robotics.png?width=300&name=Fox%20Robotics.png)

![ARO\_Red](https://242324903.fs1.hubspotusercontent-na2.net/hub/242324903/hubfs/ARO_Red.jpg?width=300&name=ARO_Red.jpg)

![AE\_VERTICAL\_LOGO\_RGB\_FULLCOLOR-1](https://242324903.fs1.hubspotusercontent-na2.net/hub/242324903/hubfs/AE_VERTICAL_LOGO_RGB_FULLCOLOR-1.jpg?width=300&name=AE_VERTICAL_LOGO_RGB_FULLCOLOR-1.jpg)

![Metrex\_Logo\_2019\_Tagline\_PMS285](https://242324903.fs1.hubspotusercontent-na2.net/hub/242324903/hubfs/Metrex_Logo_2019_Tagline_PMS285.jpg?width=300&name=Metrex_Logo_2019_Tagline_PMS285.jpg)

![SLIPNOT\_Logo\_Primary\_Web\_RGB](https://242324903.fs1.hubspotusercontent-na2.net/hubfs/242324903/SLIPNOT_Logo_Primary_Web_RGB.svg)

![dzs-logo-dark-cmyk](https://242324903.fs1.hubspotusercontent-na2.net/hub/242324903/hubfs/dzs-logo-dark-cmyk.jpg?width=300&name=dzs-logo-dark-cmyk.jpg)

 • • •

## Award-Winning Campaigns

Effective marketing communications doesn’t just come from big agencies and big budgets. Our partnerships with B2B marketers have resulted in many award-winning campaigns and measurable business growth.

 

![IR\_feature](https://242324903.fs1.hubspotusercontent-na2.net/hub/242324903/hubfs/IR_feature.jpg?width=300&name=IR_feature.jpg)

![ingersollrand\_corpsig\_standard\_red copy hi res](https://242324903.fs1.hubspotusercontent-na2.net/hub/242324903/hubfs/ingersollrand_corpsig_standard_red%20copy%20hi%20res.jpg?width=250&name=ingersollrand_corpsig_standard_red%20copy%20hi%20res.jpg)

Portavoce created and placed educational content that broke down barriers to product adoption and reinforced Ingersoll Rand as the trusted authority in advanced manufacturing solutions. The content marketing campaign generated over 2,800 high-quality customer leads.

*“Very nice use of research around customers to guide research and execution”*

**– PRSA Silver Anvil Judge**

![IR\_B2B\_Award](https://242324903.fs1.hubspotusercontent-na2.net/hub/242324903/hubfs/IR_B2B_Award.jpg?width=300&name=IR_B2B_Award.jpg)

**Best Use of Content Marketing – Finalist**

![IR\_PR\_News\_Agency\_award](https://242324903.fs1.hubspotusercontent-na2.net/hub/242324903/hubfs/IR_PR_News_Agency_award.jpg?width=300&name=IR_PR_News_Agency_award.jpg)

**Business to Business**

![IR\_PR\_dailyl](https://242324903.fs1.hubspotusercontent-na2.net/hub/242324903/hubfs/IR_PR_dailyl.jpg?width=300&name=IR_PR_dailyl.jpg)

![IR\_Silver\_Anvil](https://242324903.fs1.hubspotusercontent-na2.net/hub/242324903/hubfs/IR_Silver_Anvil.jpg?width=268&name=IR_Silver_Anvil.jpg)

![IR\_pr\_daily\_content-marketing-1](https://242324903.fs1.hubspotusercontent-na2.net/hub/242324903/hubfs/IR_pr_daily_content-marketing-1.png?width=300&name=IR_pr_daily_content-marketing-1.png)

---

![Biosero](https://242324903.fs1.hubspotusercontent-na2.net/hub/242324903/hubfs/Biosero.jpg?width=250&name=Biosero.jpg)

This award-winning campaign for Biosero helped transform the company from equipment reseller to innovative software leader. It increased leads by 70% and significantly expanded digital engagement across all channels including a 98% uptick in organic website traffic. [Read the Success Story \>](https://portavocepr.com/success-stories-biosero?hsLang=en)

![BS\_feature](https://242324903.fs1.hubspotusercontent-na2.net/hub/242324903/hubfs/BS_feature.jpg?width=300&name=BS_feature.jpg)

![BS\_prnews\_digital\_marketing](https://242324903.fs1.hubspotusercontent-na2.net/hub/242324903/hubfs/BS_prnews_digital_marketing.jpg?width=250&name=BS_prnews_digital_marketing.jpg)

 **Honorable Mention – Digital Marketing Campaign**

---

![Vettec\_logo\_New](https://242324903.fs1.hubspotusercontent-na2.net/hub/242324903/hubfs/Vettec_logo_New.jpg?width=167&name=Vettec_logo_New.jpg)

An integrated communications campaign by Portavoce transformed Vettec's customer education by providing horse owners with education from the company’s hoof care experts. Rooted in storytelling, it increased social media engagement 700%, generated 2.5 million impressions, and drove significant sales growth.

**Integrated Communications**

**Business to Business**

![PVPR\_award\_comp\_PRSA-50](https://242324903.fs1.hubspotusercontent-na2.net/hub/242324903/hubfs/PVPR_award_comp_PRSA-50.jpg?width=300&name=PVPR_award_comp_PRSA-50.jpg)

 Contact Us

## What could your marketing campaigns achieve if you had all the specialized talent you needed?

#### Book a call with Portavoce to find out!

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