Frequently Asked
Questions

We work exclusively with B2B middle-market growth companies that have exceeded $20 million in annual revenue. Our clients are companies commercializing next-generation technologies that need to mobilize marketing to achieve growth targets. Whether profitable or not, these companies have reached a stage where they have specific profitability goals and are ready to invest strategically in integrated marketing communications.

Portavoce specializes in positioning complex, next-generation technologies for multiple business-to-business sectors. We excel at translating technical innovations into compelling narratives that nurture customer experiences and motivate action. Our clients are often concerned about differentiating their offerings in competitive landscapes, generating qualified leads, and meeting revenue goals.

We work with companies of various ownership structures, including start-ups, family-owned firms, privately owned companies, and organizations backed by private equity or venture capital. The common thread is that companies are well-resourced enough to invest at least $120,000 annually on marketing communications and have typically reached or are approaching $20 million in annual revenue.

Yes, we offer several project-based services, including:

• Brand positioning projects and brand workshops

• Strategic marketing communications planning and workshops

• Product or service launch announcements with media relations campaigns

• Event pre-promotion for trade shows, conferences, and symposiums

• Content bundles, including lead magnets, social media posts, blogs, and email marketing copy

These projects can help determine mutual fit before longer-term engagements.

Our activation and implementation projects require a six-month minimum commitment. This timeframe allows us to create campaigns, activate them in the market, and demonstrate measurable results. We recommend starting with one of our project-based offerings for shorter engagements to establish a fit and collaboration approach.

Absolutely! We highly recommend that pre-commercial companies partner with Portavoce to develop brand positioning, value propositions, and annual marketing communications plans during their pre-launch period. This strategic foundation ensures you’re market-ready when you debut.

Portavoce provides fully integrated marketing communications, eliminating the need to hire and manage multiple agencies. Yet we do have partnerships with complimentary agencies who we collaborate with on behalf of clients to create:

• Video content
• Graphics
• Visual brand identity
• Advertising – print, digital and programmatic
• Marketing automation

We understand that middle-market companies need streamlined solutions without the bureaucracy of managing multiple vendors.

Marketing communications is the coordination and implementation of all messages and media used to build brand awareness, generate leads, and drive sales. It encompasses public relations, content marketing, digital marketing, social media, email marketing, and advertising - all working harmoniously to engage B2B buyers throughout their long, complex purchasing process.

 While marketing encompasses the entire process from product development to sales, marketing communications focuses on communicating your value to the market and amplifying those messages. The strategic messaging and channel activation connects your solutions with buyers, builds brand reputation, and generates demand through integrated campaigns. Therefore, we apply the PESO Model© to strategically integrate the four media types (Paid, Owned, Earned, and Shared), measure results, and affect the client’s goals 

B2B marketing requires unique expertise because you must:

We operate as your extended marketing communications team through a collaborative partnership model. Our B2B experts work directly with you and scale resources as needed for specialty skills or peak periods, ensuring you always have the right expertise.

Marketing investment varies by industry and growth stage, but successful B2B companies typically invest 5-10% of revenues on marketing, with a significant portion dedicated to marketing communications. Our minimum engagement is $120,000 annually, which provides comprehensive campaign support for middle-market companies seeking profitable growth.

Start with a 60-minute discovery call where you share your challenges and goals. From there, we can recommend the best starting point - a brand workshop, strategic planning session, or a quote for services. Each engagement begins with understanding your unique situation and designing a customized approach.

We help overcome common challenges, including:

Brand messaging is your company’s strategic narrative that articulates who you are, what you do, and why it matters. It includes your value proposition, positioning statements, and key messages that differentiate you from competitors. Strong brand messaging ensures everyone in your organization tells the same compelling story, commands premium pricing, and builds customer loyalty. We leverage the Brand Promise method, an agile approach designed specifically for B2B middle-market companies to create brand positioning and messaging for businesses, products, and people.

A value proposition clearly states the unique value your company, product, or service delivers to a specific customer profile and why they should choose you over alternatives.

Having a brand means possessing a clear identity, promise, and reputation in your market. Brand marketing actively promotes and reinforces that identity by mobilizing campaigns. For B2B companies, a brand represents value. It’s not just a logo. It’s your market position and customer perception that drives revenue growth.

Based on our client experiences, you can expect to see initial results within the first 6 months of our partnership. For example, Metrex achieved 158% increase in event attendance and generated over 7,300 landing page visitors for their virtual symposium after a 13-week digital marketing communications campaign.

The key is our approach. We use industry-proven methodologies, like the PESO Model© and The Brand Promise©, to name a few, as a foundation for all integrated marketing communications. We are continuous learners and regularly assess new ways to bring value to our clients. Every method we use aligns with the core tenets of integrated marketing communications: Clear value messages, improved impact, and a customer-first marketing strategy.

In our shared experience, industry-proven marketing communications methodologies minimize risk, maximize returns, and are flexible enough to pivot, grow, and scale with your business.

Three key differentiators set us apart:

• Middle-market expertise: We’re specifically focused on working with companies with $20-100M revenue - you won’t be a small fish in a big pond.

 • Senior-level direct access: Work directly with experienced professionals with B2B experience and sector-specific knowledge.

• True integration: One partner for all marketing communications needs - no managing multiple agencies or inconsistent messaging.

Our clients consistently highlight our ability to quickly understand complex industries, even regulated sectors like healthcare, and become true strategic partners, not just vendors.

Come prepared to discuss:

• Your current marketing challenges and specific pain points
 • Revenue goals and growth targets for the next 12-24 months
 • Existing marketing efforts and what’s working and what’s not
 • Customer personas and research, if available
 • Timeline for achieving key business milestones
 • Budget range for marketing communications investment
 • The marketing communications software and analytics platforms you use, if any
 • Whether you have internal marketing resources or need full outsourced support

Don’t worry if you don’t have all the answers – during our discovery process, we’ll listen to your needs and priorities.

While we don’t offer blanket guarantees, our track record speaks for itself. We use proven methodologies like the PESO Model© and Brand Promise© that minimize risk and maximize results.

We establish clear, measurable KPIs aligned with your business goals and provide regular reporting to track progress and optimize performance.

That’s exactly why many clients choose Portavoce. We regularly serve as the complete marketing department for middle-market companies. However, we are also trusted partners to many larger companies who turn to us to support their divisions or add capacity to their shared service teams, even when they have enterprise marketing and communications teams or other complementary agencies.

Absolutely. We invite you to visit the Success Stories section of our website and download any to share with your colleagues. With experience across healthcare, robotics, logistics, industrial manufacturing, and more, we likely have direct experience in your industry.

We customize the service set to meet each client’s needs. Ongoing partnerships require a minimum annual investment of $120,000. Project-based work like brand workshops or strategic planning sessions are quoted individually.

Payment terms are outlined in our service agreements and vary by engagement type. Payment for the services planned for the first 60 days is due before the commencement of work, and we have a 90-day no-cancellation policy.

Project work may require complete payment upon contract signing, depending on the length and size of the project. We’re happy to discuss terms that work for your business during the proposal process.

We accept ACH transfers and wire transfers. Credit card payments are accepted and subject to a processing fee equal to 3.5% of the total costs. Expenses are subject to a 5% handling fee unless pre-paid. Payment methods and schedules are detailed in our service agreements.

We have deep expertise across technical B2B sectors, including:

We market next-generation B2B technologies, including:

We create targeted content for: