Portavoce PR has won the award of excellence for Integrated Communications – Business-to-Business from the PRSA Silver Anvil Awards for our work with Ingersoll Rand Assembly Power Tools.
The Silver Anvil Awards recognize outstanding programs and organizations that have successfully addressed contemporary issues with exemplary professional skill, creativity and resourcefulness. This year, Portavoce PR is one of only 112 national organizations awarded.
Ingersoll Rand is well-known for its innovative fastening tools that collect actionable insights to help manufacturers achieve high-quality production output. The company sought Portavoce PR to raise awareness of its advanced, internet-connected tools and break down barriers many customers have to change.
Portavoce PR developed an integrated content campaign to position Ingersoll Rand as a thought leader in the assembly manufacturing market. Ingersoll Rand’s fastening experts transformed into storytelling stars as Portavoce PR utilized storytelling content across a variety of channels to maximize investment in content creation. The content included new products publicity, thought leadership articles, and blog and social media content.
As a result of the year-long campaign, the team secured 19 media placements that generated more than 940,000 media impressions and helped generate 2,199 qualified customer leads and more than $445,000 in sales.
To learn more, read our case study.